Which term best describes this definition? "Articulate the general need to the business while linking the project to an organizational goal or a customer need."

The definition provided emphasizes the importance of connecting a project to broader organizational goals or customer needs. This connection is fundamental to the concept of a business case. A business case outlines the justification for undertaking a project, highlighting its relevance to the organization's objectives and explaining how it addresses specific needs.

In this case, articulating the general need and linking it to an organizational goal showcases the purpose of the project within a larger context. It encapsulates not just what the project aims to accomplish, but why it is necessary from a strategic standpoint.

A project scope focuses more on the specific tasks and deliverables of a project rather than its justification in relation to organizational goals. Financial benefits pertain to the monetary return expected from a project but do not encompass the broader context of aligning with business objectives. A problem statement identifies an issue that needs addressing, but it does not fully articulate the connection between the project and organizational strategy. Thus, the term that best fits the description provided is the business case.