Where does the Project Charter's Measurable Goal originate from?

The Measurable Goal in a Project Charter originates from the Voice of the Customer (VOC). VOC is a critical component in the project management process that captures the requirements, needs, and expectations of the customer. By directly integrating customer feedback and insights, the project team is able to establish specific, measurable goals that are aligned with what the client or stakeholders value most.

Creating Measurable Goals derived from VOC ensures that the project is not only focused on delivering outcomes but is also tailored to meet the needs and desires of those who will benefit from the project. This focus helps in driving project success and customer satisfaction, as it is centered around fulfilling the criteria set by those who the project aims to serve.

While other options may contribute to the overall project framework, none provide the direct insights into customer needs and expectations that are necessary for formulating Measurable Goals. For instance, a Business Case outlines the justification for the project, a Management Directive provides high-level guidance and authority, and a Project Plan outlines the execution methodology; however, none of these directly encapsulate customer voices, which is fundamental for establishing relevant and impactful goals.