VOC is best described as which type of process?

VOC, or Voice of the Customer, is best described as an ongoing process because it involves continuously gathering, analyzing, and responding to customer feedback to improve products, services, and overall customer satisfaction. This process does not have a definitive end point; instead, it is iterative and dynamic, adjusting over time based on changing customer needs and market conditions.

An ongoing approach allows organizations to stay relevant and responsive by regularly engaging with customers, monitoring their preferences and experiences, and adapting strategies as necessary. This fosters a culture of continuous improvement, which is essential in today’s fast-paced business environment.

While the other options suggest a fixed duration or limited scope, such as being a one-time event or bound by specific time frames, they do not reflect the fluid nature of customer interactions and the necessity for businesses to maintain ongoing dialogues with their clientele.