A focus group can be defined as what?

A focus group is defined as a qualitative research method that involves gathering a small, diverse group of individuals to discuss and provide feedback on a specific topic, product, or service. The purpose of this method is to obtain insights and understanding from the participants about their thoughts, feelings, and experiences related to the subject matter. This is why the definition that characterizes focus groups as in-depth qualitative interviews with a small number of carefully selected people is accurate; it emphasizes the careful selection of participants and the detailed, open-ended nature of the discussions that take place in these settings.

Other methods, such as one-on-one interviews, surveys, or designing products based on customer feedback, do not capture the essence of a focus group. One-on-one interviews may involve detailed personal conversations but do not encompass the group dynamic and interactive discussions that characterize focus groups. Similarly, surveys typically involve quantitative data collection from a larger representative sample rather than the exploratory discussions provided by focus groups. Finally, while considering customer needs is vital in product design, it does not specifically define the nature of a focus group. Hence, the choice that defines a focus group aligns perfectly with its fundamental characteristics as a qualitative research tool.